Saturday, March 19, 2022

Why Bottle Wine? ... When you can have someone do it in your Parking Lot?


The van I was riding in pulled off the highway in Lompoc, California, amid vineyards and processors in Santa Barbara County. As we turned onto Industrial Way, I encountered a type of outsourcing I didn't know existed. 

Parking Lot Bottling.


A large 18-wheeler size vehicle was opened up like a giant food truck, with big awning flaps propped open.  From the rear, a team of men were unloading boxes. 

The static sounds of a cranked-up boom box spewed a peppy song in Spanish with lots of drum beats and horns. A crew of workers lifted cartons from a conveyor hooked to the back of the truck, and carried them over to smaller transport vans. 

The winemaker who was about to take my friends and I up to the hills to see the vineyards stopped to explain to us that the truck is a mobile wine-bottling facility. Inside the truck is a fully automated operation.  You can see through the wide sides that a carousel rotates around, pumping the bottles full of wine. 



Labels are applied and then the bottles are corked. 




At the end of the process, the bottles are placed in cartons and slid down the metal conveyor where the workers stand outside to receive and carry them to waiting vans. 

It struck me as a clever alternative, so that a small winery need not maintain its own bottling equipment. It's outsourcing at its best. Literally outside. In the parking lot.